What are bots and how do they work?
Every day, you interact with bots (internet robots), whether you realize it or not. Have you ever sent commands or asked questions to virtual assistants like Siri or Alexa? If yes, you're already chatting with a bot right on your phone or in your home.
Bots are automated pieces of computer software programmed to perform tasks that humans often find repetitive and time-consuming, such as indexing websites and serving customers. They bring many benefits, even more than half of internet traffic is generated by bots. However, not all bots are the same. Some bots are malicious, sometimes designed to infect devices with malware, cause disruption to online businesses, or simply annoy users.
It's important to know how to distinguish between beneficial and harmful bots. Before that, however, let's look at how bots work and why they are used.
How do bots work?
Bots are created from sets of algorithms. These algorithms help determine the functionality of the bot. Before being posted online, humans must decide and direct the bot's actions. After being given a command, the bot will perform the task on its own.
Why should you use internet bots?
Simply put, bots save time and money. They work faster and more efficiently than humans, freeing up resources for the organizations that use them. Repetitive tasks that previously required endless amounts of work can now be delegated to bots, so that humans can focus on tasks that require greater precision and expertise or even replace them. completely, depending on the company's requirements.
Bots are also highly customizable, can perform many functions and operate day and night. They can also be deployed en masse, giving users the ability to reach large numbers of people with little effort. However, it is also important to note that there are some negative points when using bots.
Although they are capable of performing many tasks, bots are often not suitable for jobs that require absolute precision. They can misunderstand users' intentions, leading to their frustration when interacting with bots. Furthermore, as mentioned above, bots can be programmed to be malware or deployed as spam.
How to know if you're talking to a bot
As bots become more advanced, it becomes more difficult to distinguish between interacting with a real human or an algorithm. This might not cause too much concern when you're using customer service chatbots on the website, but its impact becomes scarier on social media platforms or dating apps. Here are some basic steps you can take to check if you are interacting with a bot.
Start by checking their profile photo, which is a good starting point. Bots often use photos taken from different sources, such as photos available on the internet or automatically generated photo profiles. Try reverse searching the image to check its credibility.
Bots often have difficulty when faced with questions using natural language. Try asking them unrelated questions like "What is your favorite breakfast?". This can confuse most bots because they are usually not programmed to handle these types of questions.
Observe what they post on their profile or main page. Bots often post the same content over and over again. Additionally, if someone comments on the bot's post, the bot will usually not respond.
However, it should be noted that while the above suggestions are helpful when identifying bots on platforms like Twitter, continued developments in the field of artificial intelligence are making distinguishing between humans and bots more difficult. more difficult.
How companies can protect themselves from bad bots
Businesses are often the primary targets of malicious bot attacks. Massive bot attacks can overload a company's servers, disrupt service delivery, and potentially impact revenue. However, fortunately, businesses have the ability to protect themselves by using bot management software. These tools are capable of distinguishing between active bots and malicious bots, allowing malicious bots to be blocked while maintaining human engagement and beneficial bots.