Google, one of the pioneers in the development of virtual reality (VR) glasses, is facing the challenge of maintaining the dream of virtual worlds when Apple introduces Vision Pro.
Back in June, when Apple CEO Tim Cook introduced the Vision Pro glasses with lofty claims like "this new product is revolutionary," a sense of disappointment pervaded Google.
For years, Google has been trying to regain its place in the "mixed reality" race by launching new products that can captivate users. The company's initial attempt at augmented reality (AR) devices, Google Glass, failed to make an impact. The next Google products also competed for significant influence.
A few years ago, Google confidently led the virtual reality revolution. However, the introduction of the Vision Pro presented them with significant challenges. Apple's Vision Pro Glasses are more than just a VR product; they promise to bring about a smart combination of virtual and augmented reality, opening the door for fascinating applications.
The failure of Google Glass left a notable mark on the company's journey into virtual and augmented reality. However, Google didn't stop its efforts there. They continued to develop other products such as Daydream View VR and Pixel Stand. However, these efforts have yet to bring about significant changes in the increasingly competitive virtual reality market.
Apple's entry into the arena has reshaped the landscape. Their Vision Pro has the potential to intelligently combine virtual and augmented reality, opening up many possibilities for exciting applications. The key question, however, is whether Google can rise above past failures and pioneer a new phase in the virtualization race.
In a market as diverse and competitive as virtual reality, competition is fiercer than ever. Google's attempt to stay strong in this race will be challenging, especially given the influence of Apple's Vision Pro.